
Develop Your Brand Strategy
A one-day Intensive Brand Workshop

Develop Your Brand Strategy
A one-day Intensive Brand Workshop
With consumers and prospective employees’ decisions being influenced by company values and culture more than ever before, having a clear brand identity that is rooted in values is what will lay the foundation for all aspects of your business moving forward. This one day intensive brand workshop will guide you through the process of defining your brand message, positioning, and values so you can effectively own your space in the market.
When: Tuesday July 30th
Time: 9am-3pm
Where: HotelRED in Madison, WI
Who: You and up to two of your team members
This is a Good Fit For Your Business if You Are:
- Struggling to articulate your differentiator in the market
- Finding it increasingly difficult to recruit/retain talent that aligns with your company values and vision
- Concerned that leadership isn’t all on the same page about your company direction
- Want to ensure that your marketing efforts are aligned to a clear company strategy heading into 2020

Key Learnings:
- How to build a solid brand foundation
- How that foundation feeds your strategy
- How mission, vision, and values impact all areas of your operations:
- Marketing
- Hiring
- Culture
What You Will Receive:
- 1-1 attention and coaching from our experienced team of Brand Strategists
- A comprehensive Brand Playbook with elements our team has completed with you, and a framework to continue the process on your own
- Defined Mission, Vision, and Values
- Framework for unique client personas to identify characteristics and values of your ideal customer
- Framework for conducting competitor research in order to develop your unique brand positioning and messaging
- A yummy lunch to fuel your body and brain
Investment:
- Workshop, pre-materials, 1-1 coaching, brand playbook + client persona framework is provided at $1,288
Spots are limited so register now or contact Madeline Winkel at madeline@strategiesthatpay.com for more details!
This is a Good Fit For Your Business if You Are:
- Struggling to articulate your differentiator in the market
- Finding it increasingly difficult to recruit/retain talent that aligns with your company values and vision
- Concerned that leadership isn’t all on the same page about your company direction
- Want to ensure that your marketing efforts are aligned to a clear company strategy heading into 2020
Key Learnings:
- How to build a solid brand foundation
- How that foundation feeds your strategy
- How mission, vision, and values impact all areas of your operations:
- Marketing
- Hiring
- Culture

What You Will Receive:
- 1-1 attention and coaching from our experienced team of Brand Strategists
- A comprehensive Brand Playbook with elements our team has completed with you, and a framework to continue the process on your own
- Defined Mission, Vision, and Values
- Framework for unique client personas to identify characteristics and values of your ideal customer
- Framework for conducting competitor research in order to develop your unique brand positioning and messaging
- A yummy lunch to fuel your body and brain
Investment:
- Workshop, pre-materials, 1-1 coaching, brand playbook + client persona framework is provided at $1,288
Spots are limited so register now or contact Madeline Winkel at madeline@strategiesthatpay.com for more details!