SafetyNet is a unique mission-driven product that seeks to offer protection for individuals in the event of an unexpected, not-at-fault job loss or disability. We were hired to provide consulting services for overall creative direction, as well as media planning, negotiating, and buying services for SafetyNet’s broadcast media. Our team has grown with SafetyNet, scaling into states throughout the country, as well as guiding the media strategy and buying services for several more product lines within SafetyNet.
Media Strategy & Buying
MARKET RESEARCH / BROADCAST MEDIA (RADIO & TV) / REGIONAL MEDIA STRATEGY (8-11 STATES) / PROJECT MANAGEMENT / MEDIA NEGOTIATION / ADDED VALUE & PARTNERSHIP OPPORTUNITIES
CONSULTING ON CREATIVE DIRECTION (RADIO & TV) / SCRIPT DEVELOPMENT