Public Relations & Earned Media
Sometimes, clients will approach us with a unique issue. “We’re doing a lot in the community, and we have really great service offerings, but no one knows about it,” they’ll say. “How can we get the word out?”
Enter public relations and earned media. It’s a strategic way to share what you’re doing in the community and to position your company as an industry expert. For example, if you consistently sponsor non-profits and a large portion of your client base values giving back to the community, we’ll write a press release, share it with our media contacts, and get your sponsorship some more attention. If your company has a milestone that it’s celebrating, we can share that, too.
Unlike media buying, public relations is called ‘earned media’ because it isn’t something you can pay for… it’s something you earn by writing a worthwhile story, sending it to key media targets, and networking. To see how we’ve helped our past clients, you can view our SPM Public Relations Portfolio. Many of these earned media stories had an estimated value of $4,000 to $5,000 based on how much exposure they helped our clients gain.
While a non-marketing company can manage PR efforts internally, it takes time to build public relations contacts in Madison, WI. Let us help you by tapping into our resources and making your business shine.
I knew we needed to come into the digital age, and your team has brought us into that digital age, plus some. You’ve helped us to update our website, do blogs, start email marketing and social media; it’s the technical outreach that we needed to be able to communicate with our customers.
“I made $150,000 more this year because of Amber’s coaching. I have noticed a shift in my business because there’s been a shift in me. I look back, and years ago I was resistant to receiving this type of coaching help. We all have blind spots, and until I finally took my guard down and allowed this work to happen, and to allow Amber to guide me, I didn’t even know what was possible! You don’t even know how good it can be!
I’m a different person now. I don’t even worry about money. I just keep moving forward in my vision and it’s all happening in abundance. The people (staff) I have attracted now are of better quality than I have ever attracted.
I need to keep being that person so that I can keep attracting that, and so they can keep believing in themselves and can keep being successful. By giving them the vision, being the leader that I need to be, it helps them believe in themselves, and perform better. This has been possible because of what Amber has helped me see in myself. I can’t speak highly enough about what she has meant in my life and business.”
I had never worked with a strategy or marketing company before working with the team at SP and I have enjoyed every step of the brand strategy process and the marketing work. I learned so much about my customers, and it feels great having a direction to work toward with my decisions!
Strategic Partners Marketing has helped us grow participation in our training programs. SPM’s team members dedicate themselves to truly understand our business and make sure they deliver value above and beyond each project’s cost. SPM is a perfect marketing solution for our business!
I have worked with Amber and the SP team for the past few years and everything is always taken care of. The team has great experience in marketing strategy and social media. I couldn’t be happier with the time it saves me with having them find great partnerships and media options for us, along with great marketing recommendations and doing social media marketing for us!
- Dive deep into your brand and its messaging and uncover what makes your business unique.
- Identify any upcoming events or sponsorships that you have planned.
- Develop stories that highlight your brand and what your business is doing in the community.
- Pitch these stories to our local, regional, and national media contacts.
- Follow-up with key media targets to see if there is another angle that we can provide.