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Women’s Entrepreneurship Day: All that Unites Us.

An appreciation for quality, a passion for human connection, a desire to impact the communities they serve. These qualities are just some of the ones that unite Genet Kebede and Amber Swenor, women business leaders in Addis Ababa, Ethiopia, and Madison, Wisconsin,...

SPM sister company launches signature program Brand Camp

SPM sister company Amberdella has launched its signature program Brand Camp. Brand Camp is a 4-month signature program that teaches entrepreneurs how to discover their unique brands, defining their target audience and customer personas, how to market to those...

Amberdella to speak at Disrupt Madison in June

Yesterday, Disrupt Madison formally announced that SPM founder and brand strategist Amber Swenor (Amberdella) would be taking the stage on June 6, 2018, giving a talk titled "Video Creates the Star" about how to leverage video marketing in a business to attract top...

SPM educates Dane Buy Local members about marketing to Millennials

On January 9, SPM founder Amber Swenor presented at the January 2018 Dane Buy Local Breakfast at The East Side Club in Madison, Wisconsin, discussing various ways small businesses can market to Millennials. The presentation shared the diversity of who Millennials are,...

SPM founder Amber Swenor presents at DisruptHR Milwaukee

This Tuesday, SPM founder Amber Swenor presented at the inaugural Disrupt Milwaukee event, which was hosted at the Best Place at The Historic Pabst Brewery. The event featured 10 speakers, who each had 5 minutes to share their ideas on how we as a culture can move our...