Welcome to Strategic Partners Marketing, LLC

Strategic Partners Marketing came to life in April 2015 with the vision of providing access to marketing knowledge, resources, and support to small- and medium-sized local businesses. After working in sales, TV advertising, and digital marketing, founder, Amber Swenor, had built relationships with many local business owners and found that they shared many of the same struggles: lack of time, resources, and knowledge about which marketing strategies to implement and how. She founded SPM with the goal of serving these businesses to save them time, and provide them access to knowledge and resources as a go-to marketing partner to help them on an on-going basis, project basis, or as needed to provide them the marketing support they need.

Meet the Team

Amber Swenor

Amber Swenor

Founder & Brand Strategist

As the Founder, Brand Strategist, and resident rock star, Amber works with clients to evaluate their brand, understand their goals, and develop a strategy that will deliver the results they seek. Amber’s experience spans a lifetime of curiosity and entrepreneurial pursuits, including experience in sales, digital marketing, media, strategic partnership development, and event management experience. Ask her any marketing-related question, and if she doesn’t have the answer, she’ll find it.

Amber enjoys writing and educating fellow entrepreneurs and has been honored to be featured on Madison NoteworthyHuffington Post, Drum Up, In Business, and Forbes. She regularly provides upbeat and actionable marketing-related workshops and talks and is available for hire for topics related to Building your Brand on a Budget, Marketing to Millennials, and on Strategies to Maximize Your Partnerships. Amber has recently spoken at DisruptHR Milwaukee, Madison Non-Profit Day, Dane Buy Local, and the Madison Chapter of Women Council of Realtors and has upcoming engagements with DreamBank, DisruptHR Madison, and the BRAVA Thrive Conference.

Amber was honored as a 2017 Brava Magazine Woman to Watch, a 2017 In Business Magazine 40 under 40, and a 2017 ATHENA Young Professional finalist. She’s an active member of Doyenne and Dane Buy Local, and serves as a board member for the Monona East Side Business Alliance (MESBA). She also provided marketing leadership for the inaugural Between the Waves Madison Music Festival & Conference.

Amber created Amberdella Consulting as a way to serve fellow entrepreneurs with business coaching, marketing consulting, and online content to help them rock their brands. Her Amberdella signature course, Brand Camp, launched in March 2018 and is now live!

Kelly Noel Rasmussen

Kelly Noel Rasmussen

Business Manager & Public Relations Specialist

Kelly Noel is a jane-of-all-trades who specializes in writing and client management. She has built a wide-ranging portfolio that includes blog posts, press releases, technical articles, original poetry, and social media content. Her writing has been featured in Sustainable City Network, Mogul, and Mogul Mom, and she has been featured in Forbes and Woman at Work. With SPM you’ll find Kelly Noel managing client projects, keeping both the internal team and clients on track; drafting blog posts and articles; creating graphic design pieces; editing a variety of written materials; and managing various aspects of the business. Her goal is to help clients rock their marketing projects – all the way from onboarding and project planning to evaluating the project’s success once it has been fully implemented. Through her work with SPM, Kelly Noel is able to engage the analytical, detail-oriented part of herself while unleashing her creative potential, all with the goal of helping clients succeed.

Sandi Speranza

Sandi Speranza

Senior Brand Strategist

Sandi is our rock star Senior Brand Strategist with 20+ years of marketing experience. She brings a comprehensive background in all aspects of marketing communication initiatives to SPM, including research and strategic planning, budget forecasting and management, project implementation, team/resource management, execution and post-buy analysis evaluation. In the past, she has directed a variety of marketing disciplines such as events; promotions; social media; public relations; crisis communications; paid media; creative, sponsorship/philanthropic partnerships and member retention. With SPM, Sandi works with clients to evaluate their business and brand, understand their goals, and develop a marketing strategy that best fits their marketing needs and delivers the results they seek. A people-person by nature, Sandi is fabulous at building and maintaining relationships with clients, and is passionate about helping them succeed.

Amy Kelly

Amy Kelly

Senior Media Buyer

Amy is our rock star Senior Media Buyer with 16+ years of experience in the industry. She previously worked at Media Help! in the Greater Chicago area where she regularly worked with clients who had media budgets exceeding $500,000. Amy has extensive experience with planning, negotiating, and buying various kinds of media, including TV and radio, and she is familiar with markets in several different states, including Wisconsin, Illinois, and Iowa. The queen of organization, Amy is fabulous when it comes time to make sure that invoices and media planning budgets are reconciled, and she is also an incredible people person who excels at maintaining relationships with clients and media representatives.

Hannah Richardson

Hannah Richardson

Account Coordinator & Digital Marketing Specialist

Hannah specializes in content marketing and digital advertising, and in addition to being an account coordinator with SPM, is our rockstar Digital Marketing Specialist. At SPM, Hannah writes social media content, blog posts, email marketing pieces, press releases, and develops and manages Facebook, Google AdWords, and LinkedIn campaigns for our clients. Before joining SPM in September 2017, Hannah was Account Executive at Wolf Pack Relations, which is part of the Reynolds School of Journalism at University of Nevada, Reno. In this position, she pitched Wolf Pack Relations’ public relations services to on-campus organizations and small organizations in the Reno community, and she was also responsible for delegating work to and overseeing the work of fellow team members. Since moving from Nevada in August 2017, she has been on a mission to find the very best cheese curd in the Madison area.

Marcie Rauls

Marcie Rauls

Office Administrator/Bookkeeper

Marcie is a rockstar when it comes to organization and making sure everything runs smoothly in the office. She brings years of bookkeeping and managerial experience to the team, and when she’s not in the office, she provides exceptional phone skills training to dental offices around the nation. Marcie takes care of our payroll, invoicing, and other bookkeeping needs, and she also helps out with administrative matters and office management.

Ashley Rader

Web Designer

Ashley is a rare gem who can rock some rad design + mad technical web development skill. She’s been designing and building websites for 13+ years, including a site that grew to become a million-dollar eCommerce business within 3 years. Ashley brings a wealth of knowledge about web design and SEO to the SPM team! She particularly enjoys custom WordPress design and eCommerce projects.

If you’re looking to work with a team who finds satisfaction in seeing your business succeed, then Strategic Partners Marketing

is the team of marketing professionals for you! 

CREATIVE MARKETING CONSULTATION

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STRATEGIC IMPLEMENTATION
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MEETING YOUR GOALS