Isthmus Eye Care, S.C. is a vision clinic based in the greater Madison, Wisconsin, area with two convenient locations: Middleton and the east side of Madison. After reopening their second location on Gemini Drive in 2017, the Isthmus Eye Care team desired to have a more strategic approach to marketing and began working with us in early 2018 on brand strategy. In June 2018, we then began working with Isthmus on digital marketing, media strategy and buying, and other creative projects.
Creative Services & Graphic Design
TV COMMERCIAL DEVELOPMENT / CREATIVE DIRECTION / SCRIPT DEVELOPMENT / TALENT SOURCING / FLYERS / POSTCARD
FACEBOOK ADS MANAGER / GOOGLE ADWORDS / SOCIAL MEDIA MANAGEMENT
MARKET & CUSTOMER RESEARCH / COMPETITOR ANALYSIS / CUSTOMER PERSONA DEVELOPMENT / UNIQUE SELLING POINT (USP) / VALUE PROPOSITION & BRAND MESSAGING / BRAND STYLE GUIDE
Media Strategy & Buying
MEDIA STRATEGY / BUDGET DEVELOPMENT & ALLOCATION / BROADCAST MEDIA NEGOTIATION / AGENCY OF RECORD