What a comprehensive digital marketing strategy looks like
Digital marketing is an important component of marketing for most businesses. Digital marketing can encompass a lot of things: social media, paid search, email marketing, funnels to drive leads or conversions, and search engine optimization.
At SPM, we aim to help you understand the entire digital marketing funnel so that your digital efforts function together in a more streamlined and strategic manner.
There are a number of important steps to take to ensure that your digital marketing investment is as effective as possible.
Depending on your goals, most campaigns start with evaluating your website to ensure that it’s ready to welcome and convert customers.
Next, we look at how to help you capture leads in an email marketing funnel to re-engage and build relationships with people over time to move each person to the purchase phase.
Sometimes companies skip a step in the funnel, which can lead to inefficiencies and frustration. For example, if you’re investing money to drive leads to your website, it’s wise to ensure that you have proper calls to action and a lead capture system set up so that you can capture those visitors who have already shown some level of interest in your product or services.
If your goal is to be more strategic, comprehensive, and streamlined in your digital marketing efforts, then SPM might be for you.
What’s a digital marketing funnel anyway?
A digital marketing funnel allows your prospective customers to learn your company values, how your product or service can help them, and why they should do business with you. Prospective customers progress through the funnel at a pace that correlates with your sales cycle, so prospective customers can act quickly or move more slowly while building relationships and trust, which are critical in longer sales cycles.
Funnels: The Way Forward!
At SPM, we work with you in a comprehensive manner to ensure that all aspects of the digital funnel are addressed. Your company might want to hire only for paid search or SEO, which is something we can explore, however, we find that most companies benefit from working with a comprehensive agency like SPM who understands your business goals, can see the big picture vision, and understands how to develop a comprehensive funnel, while zooming back down to an execution level.
“I started coaching with Amber while I was building my business, Rebel Wellness, from the ground up while I was working a full-time job. I was struggling with the entire concept of “brand” for myself and my business (even though I’ve worked in marketing for 20 years!!!) and I had so many questions. I doubted myself, and really wanted help creating a plan that I could follow, so I don’t feel like I am out there slaying dragons every day. There are a million people out there in the world who do branding courses, but I was attracted to Amber because I thought she would “get me” and my aesthetic, and because she is very successful herself and has learned through trial and error the best way to get brands up and running! Initially, I was very intimidated by spending the money to invest in this work, however, I thought to myself… “how much money am I going to spend if I DON’T do her program spinning my wheels and trying out things?” It was a leap of faith, and I am soooo glad I did it! The content is awesome, the process is defined, and you can work at your own pace. She helps you think through some of the more gnarly aspects of building a business like understanding your customer persona, clearly defining the problems you solve, clearly defining how you want people to FEEL when they interact with your brand. Things I wouldn’t have done on my own, but the things that make all the difference in becoming successful with building a business. The best part of my week is the weekly calls with Amber. She gives feedback to the work that people are working on, in a kind yet direct way, lets you know best practice and how to avoid falling into a trap. I now have confidence in what I am building. I trust in the process and so far it has only led me to great insights and personal growth. I could go on and on, but the truth is, my business wouldn’t be happening if I hadn’t taken a course and worked with Amber. I would have been way too lost. Amber provides you with a path to follow, and when building a business/brand, that is critical to success.”
I knew we needed to come into the digital age, and your team has brought us into that digital age, plus some. You’ve helped us to update our website, do blogs, start email marketing and social media; it’s the technical outreach that we needed to be able to communicate with our customers.
I had never worked with a strategy or marketing company before working with the team at SP and I have enjoyed every step of the brand strategy process and the marketing work. I learned so much about my customers, and it feels great having a direction to work toward with my decisions!
Strategic Partners Marketing has helped us grow participation in our training programs. SPM’s team members dedicate themselves to truly understand our business and make sure they deliver value above and beyond each project’s cost. SPM is a perfect marketing solution for our business!
“I made $150,000 more this year because of Amber’s coaching. I have noticed a shift in my business because there’s been a shift in me. I look back, and years ago I was resistant to receiving this type of coaching help. We all have blind spots, and until I finally took my guard down and allowed this work to happen, and to allow Amber to guide me, I didn’t even know what was possible! You don’t even know how good it can be!
I’m a different person now. I don’t even worry about money. I just keep moving forward in my vision and it’s all happening in abundance. The people (staff) I have attracted now are of better quality than I have ever attracted.
I need to keep being that person so that I can keep attracting that, and so they can keep believing in themselves and can keep being successful. By giving them the vision, being the leader that I need to be, it helps them believe in themselves, and perform better. This has been possible because of what Amber has helped me see in myself. I can’t speak highly enough about what she has meant in my life and business.”
The Individual Components of Digital Marketing
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is a key component in building a business online, as SEO focuses on increasing the quantity of traffic to your website through organic (non-paid) search results, which builds value over the long-term. SEO includes both technical and creative elements to help improve rankings, drive traffic, and increase awareness in search engines, including:
- Website Content
- In-bound Links
- Unique Page Visits
- Accurate Keyword Research
- Website Coding
…..and Much More!
Social Media Paid Promotion
This type of advertising showcases your product or service directly to your target audience. These ads have in-depth targeting capabilities and have the ability to track when customers complete valuable actions on your website. Typically, a client will use these ads to increase awareness of their product or service and/or drive prospective customers to complete a valuable and trackable action on their website, such as make a purchase or register for an event.
These ads are served to a larger audience of people who are actively searching for a business or service like yours by typing in key phrases and keywords into search engines. Search ads are shown based on specific keywords that are associated with your ads, which have the ability to track valuable actions on your website. Typically, a client will use these ads to reach prospective customers more directly with the objective to sell, increase leads, or complete some other valuable action on their website.
Display ads are shown to a large audience across millions of websites on the Google Display Network. These ads work particularly well for retargeting people who already know or have shown interest in your business. Along with retargeting, display ads can be placed on specific websites, as well as targeted to people based on interests, and past behavior. Since people are not actively searching for your product or service, display ads are a great choice for brand awareness and reach, and retargeting.
Social media marketing strategies are designed to build customer engagement and customer loyalty and trust within a relevant target audience. This type of marketing can help with a variety of goals, including:
- Creating, establishing, and building brand identity and awareness
- Increasing website traffic and conversions
- Building relationships and trust with key audiences
- Direct sales
- Increase video viewership, visual engagement
- Educate key audiences about your product or service