Everything you do in your business is integrated and should work in unison toward your vision and goals. A brand strategy is built upon a mission statement, objectives, opportunities, and threats. A well-crafted marketing strategy is only as good as the foundation of the business and systems in place that work toward the ultimate business goals. This is why we go deeper in order to understand all aspects of your business.
The Brand Discovery Process
When we first begin working with clients on a consultative basis, we suggest that they undertake a deep dive meeting with our firm. At this meeting, we review the client’s current messaging; dig into how they perceive their business, who their clientele is, and what sets them apart in the market; and provide recommendations on how to improve their brand. Based on what our team learns at this meeting, we will propose a clear or refined brand message, develop a brand style guide, and/or provide other brand strategy services, including further consultation.
How Our Process Brings Value
In order to develop an effective marketing strategy, we need to understand the foundation upon which your business is built. We need to understand your business’ current value offerings and messaging. We need to understand how you want to grow and what your short- and medium-term goals are.
This desire to understand everything about your business is what sets us apart from other marketing companies. At SPM, we want to understand everything about your business so that we can develop the best recommendations and truly be your marketing partner. We aren’t here to sell you a product. We’re here to help you develop the best strategic plan to drive results, and that starts with understanding your business and your brand.
“Brand development now builds future value.”
I knew we needed to come into the digital age, and your team has brought us into that digital age, plus some. You’ve helped us to update our website, do blogs, start email marketing and social media; it’s the technical outreach that we needed to be able to communicate with our customers.
I had never worked with a strategy or marketing company before working with the team at SP and I have enjoyed every step of the brand strategy process and the marketing work. I learned so much about my customers, and it feels great having a direction to work toward with my decisions!
I have worked with Amber and the SP team for the past few years and everything is always taken care of. The team has great experience in marketing strategy and social media. I couldn’t be happier with the time it saves me with having them find great partnerships and media options for us, along with great marketing recommendations and doing social media marketing for us!
…Strategic Partners was able to finally provide the help and support I needed to take my business to the next level. Amber is an outgoing, energetic, and dedicated professional who helped generate more business. She created a budget that was very affordable which allowed me to concentrate on growing my business. It is a necessity to survive in the ever-changing social media world. Strategic Partners Marketing is an out of the park Home Run!!
Strategic Partners Marketing has helped us grow participation in our training programs. SPM’s team members dedicate themselves to truly understand our business and make sure they deliver value above and beyond each project’s cost. SPM is a perfect marketing solution for our business!