Brand Strategy

Everything you do in your business is integrated and should work in unison toward your vision and goals. A brand strategy is built upon a mission statement, objectives, opportunities, and threats. A well-crafted marketing strategy is only as good as the foundation of the business and systems in place that work toward the ultimate business goals. This is why we go deeper in order to understand all aspects of your business.

The Brand Discovery Process

When we first begin working with clients on a consultative basis, we suggest that they undertake a deep dive meeting with our firm. At this meeting, we review the client’s current messaging; dig into how they perceive their business, who their clientele is, and what sets them apart in the market; and provide recommendations on how to improve their brand. Based on what our team learns at this meeting, we will propose a clear or refined brand message, develop a brand style guide, and/or provide other brand strategy services, including further consultation.

How Our Process Brings Value

In order to develop an effective marketing strategy, we need to understand the foundation upon which your business is built. We need to understand your business’ current value offerings and messaging. We need to understand how you want to grow and what your short- and medium-term goals are.

This desire to understand everything about your business is what sets us apart from other marketing companies. At SPM, we want to understand everything about your business so that we can develop the best recommendations and truly be your marketing partner. We aren’t here to sell you a product. We’re here to help you develop the best strategic plan to drive results, and that starts with understanding your business and your brand.

Looking for something more? Check out our sister company, Impact Academy, where we offer ongoing brand strategy coaching and consulting, as well as our signature brand strategy course, Impact Incubator.

“Brand development now builds future value.”

Amber

Craig E.

Strategic Partners Marketing has helped us grow participation in our training programs. SPM’s team members dedicate themselves to truly understand our business and make sure they deliver value above and beyond each project’s cost. SPM is a perfect marketing solution for our business!

Craig E.
PDP Basketball Academy
Andy P.

I have worked with Amber and the SP team for the past few years and everything is always taken care of. The team has great experience in marketing strategy and social media. I couldn’t be happier with the time it saves me with having them find great partnerships and media options for us, along with great marketing recommendations and doing social media marketing for us!

Andy P.
Pharo Marine & Pharo Heating and Cooling
Jenifer R.

I had never worked with a strategy or marketing company before working with the team at SP and I have enjoyed every step of the brand strategy process and the marketing work. I learned so much about my customers, and it feels great having a direction to work toward with my decisions!

Jenifer R.
Training Tracker
Katie H.

“I started coaching with Amber while I was building my business, Rebel Wellness, from the ground up while I was working a full-time job. I was struggling with the entire concept of “brand” for myself and my business (even though I’ve worked in marketing for 20 years!!!) and I had so many questions. I doubted myself, and really wanted help creating a plan that I could follow, so I don’t feel like I am out there slaying dragons every day. There are a million people out there in the world who do branding courses, but I was attracted to Amber because I thought she would “get me” and my aesthetic, and because she is very successful herself and has learned through trial and error the best way to get brands up and running!  Initially, I was very intimidated by spending the money to invest in this work, however, I thought to myself… “how much money am I going to spend if I DON’T do her program spinning my wheels and trying out things?”  It was a leap of faith, and I am soooo glad I did it! The content is awesome, the process is defined, and you can work at your own pace. She helps you think through some of the more gnarly aspects of building a business like understanding your customer persona, clearly defining the problems you solve, clearly defining how you want people to FEEL when they interact with your brand. Things I wouldn’t have done on my own, but the things that make all the difference in becoming successful with building a business.  The best part of my week is the weekly calls with Amber. She gives feedback to the work that people are working on, in a kind yet direct way, lets you know best practice and how to avoid falling into a trap. I now have confidence in what I am building. I trust in the process and so far it has only led me to great insights and personal growth. I could go on and on, but the truth is, my business wouldn’t be happening if I hadn’t taken a course and worked with Amber. I would have been way too lost. Amber provides you with a path to follow, and when building a business/brand, that is critical to success.”

Katie H.
Rebel Wellness
Nicole B.

“I made $150,000 more this year because of Amber’s coaching. I have noticed a shift in my business because there’s been a shift in me. I look back, and years ago I was resistant to receiving this type of coaching help. We all have blind spots, and until I finally took my guard down and allowed this work to happen, and to allow Amber to guide me, I didn’t even know what was possible! You don’t even know how good it can be!

I’m a different person now. I don’t even worry about money. I just keep moving forward in my vision and it’s all happening in abundance. The people (staff) I have attracted now are of better quality than I have ever attracted.

I need to keep being that person so that I can keep attracting that, and so they can keep believing in themselves and can keep being successful. By giving them the vision, being the leader that I need to be, it helps them believe in themselves, and perform better. This has been possible because of what Amber has helped me see in myself. I can’t speak highly enough about what she has meant in my life and business.”

Nicole B.
A Healer’s Hand + The Nest