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How to Use Social Media for Business

How to Use Social Media for Business

What does it mean to be successful with social media for your business? Some businesses measure their web trends and increases in followers to determine if their social media efforts are working. Others look for engagement with their social media audience. The key to...

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When to Hire a Media Buyer

Nearly $600 billion is spent each year globally on advertising, with $187 billion spent annually in the US.  28% of that will go toward digital marketing efforts (including web design, social media, and mobile), the largest share at 42% will go to TV advertising in...

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Why Social Media Matters in SEO

Why Social Media Matters in SEO

Most businesses have a basic understanding of search engine optimization.  Search Engine Optimization, or SEO, is all the things that a business can do to be found online. The core of SEO involves the use of keyword optimization within content on the website so that...

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How to Become Relevant Online

How to Become Relevant Online

Most businesses would agree that their ultimate goal is to serve more customers, or serve their current customer base more often.  In order to generate more business online, your business needs to drive more people to your website and once there, you need to convert...

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