The last few months have been challenging for business owners as we’ve all adjusted in our personal lives and in business, during a time of immense emotional and economic disruption. If there’s anything we have learned from COVID-19, it’s that in business new...

Recently meeting with a client as a part of the Brand Strategy process, we were discussing why their sales were lagging a bit this year. It wasn’t for lack of leads, it was that a few key projects didn’t close. When we dug into that, what we discovered is something...

  What would you do if, all of a sudden, your brand new, freshly designed and SEO optimized site fails to show up in Google when people were searching for your specific business, industry, or product? That could easily happen next month to new websites across the...

“Youth don’t care what you know, until they know how much you care.” This quote hung on the wall of one of the most inspirational people in my life--my agriculture teacher, Mr. A. He was more like my second dad, and he lived this message every day. This was his...

Most companies have social media presences… but do they truly know how to use them in their favor? Here are five steps to follow in order to become to the social media guru of your organization. 1. Keep your content exciting and balanced. When we manage social media...

After months of planning and preparation, you’ve finally opened the doors to your small business. You have a great new product or service to sell to a target audience, and you have fine-tuned many of the logistics…but what about the marketing? These are the five...

Everyone has the power to teach what they know! If you aren’t quite sure about how and why blog content can be valuable, check out my other post here on the value of teaching what you know, to see if this could be for you. Grab the content planning guide here! If you...

Through my middle and high-school years I had an awesome agriculture instructor and FFA advisor, fondly known as, Mr. A. He had the unique ability to bring out the best in just about every student, particularly the shiest or seemingly outcast students. In his...

There was once a time when I wasn’t very proud of my job. It was the five years I spent as a telemarketer during my senior year of college and the four years following. The job involved cold-calling business travelers and selling them hotel accommodations for...

A few months ago I started working with a business coach to help me stay focused on the vision that I have for life and business. I have goals and I like that coaching keeps me accountable. A topic that has popped up is why I sometimes struggle with charging fair...

From January through March I participated in a 12 week Body Transformation contest through bodybuilding.com. My husband and I wanted to improve our health so the timing and prize potential of the contest was the perfect motivator. The requirements included submitting...