Your Strategic Marketing Partner

Strategic Partners Marketing is a brand strategy + marketing firm that helps purpose-driven companies like yours to be more strategic in your growth and make the most of your marketing investment. You’re growth-minded and want your marketing investment to work. We do too. If this sounds like a fit, let’s talk further.

Get started on your journey with the first five steps to developing your brand strategy

Strategic Partners Marketing is a brand strategy + marketing firm that helps purpose-driven companies like yours to be more strategic in your growth and make the most of your marketing investment. You’re growth-minded and want your marketing investment to work. We do too. If this sounds like a fit, let’s talk further.

Get started on your journey with the first five steps to developing your brand strategy

5 steps to an effective brand strategy

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Marketing Consulting

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Media Buying & Planning

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Digital Advertising

Is Strategic Partners Marketing the “Right Fit” for You?

Strategic Partners Marketing, LLC in Madison, Wisconsin, seeks to build long-term relationships with our clients by becoming an accountable marketing partner that they rely on. We look for small- to medium-sized businesses who are investing in their marketing and need help evaluating if they are advertising in the best places, conveying the right message, and targeting their ideal audience. We offer various solutions, depending on our clients’ needs. We can partner with you on certain aspects of your marketing, or we can serve as your strategic marketing specialist, overseeing your business’ marketing strategy.

At SPM, we seek to understand your business’ goals and then advise on the creative direction, as well as the best strategy and tactics to utilize based on those objectives. Our approach is practical, yet creative and fun. We track and measure everything that we do so you can concretely see the value our marketing efforts are bringing your business. In short, we are forward-thinking while being realistic with our clients’ dollars. If you’re looking for a dependable marketing partner in Madison, Wisconsin, to help guide your marketing process, then Strategic Partners Marketing may be the right fit for you.

Brand Promise

Strategic Partners Marketing seeks to demystify marketing and empower business owners by providing access to the knowledge, resources, and tools necessary to achieve desired results. We help businesses achieve marketing success by providing brand development consultation and a support team to assist in implementing your comprehensive marketing plan.

OUR SERVICES

Media Planning

Integrated Strategies
TV and Cable
Radio
Print
Outdoor

Digital Marketing

Web Design
SEO (Search Engine Optimization)
Social Media Management
Email Marketing
Blogging

I have worked with Amber and the SP team for the past few years and everything is always taken care of. The team has great experience in marketing strategy and social media. I couldn’t be happier with the time it saves me with having them find great partnerships and media options for us, along with great marketing recommendations and doing social media marketing for us!

Andy P.

Pharo Marine & Pharo Heating and Cooling

…Strategic Partners was able to finally provide the help and support I needed to take my business to the next level. Amber is an outgoing, energetic, and dedicated professional who helped generate more business. She created a budget that was very affordable which allowed me to concentrate on growing my business. It is a necessity to survive in the ever-changing social media world. Strategic Partners Marketing is an out of the park Home Run!!

George C.

Mad City Party Bus & Mad City Limo

I knew we needed to come into the digital age, and your team has brought us into that digital age, plus some. You’ve helped us to update our website, do blogs, start email marketing and social media; it’s the technical outreach that we needed to be able to communicate with our customers.

Dale M.

DMA Tax & Accounting

I had never worked with a strategy or marketing company before working with the team at SP and I have enjoyed every step of the brand strategy process and the marketing work. I learned so much about my customers, and it feels great having a direction to work toward with my decisions!

Jenifer R.

Training Tracker

“I made $150,000 more this year because of Amber’s coaching. I have noticed a shift in my business because there’s been a shift in me. I look back, and years ago I was resistant to receiving this type of coaching help. We all have blind spots, and until I finally took my guard down and allowed this work to happen, and to allow Amber to guide me, I didn’t even know what was possible! You don’t even know how good it can be!

I’m a different person now. I don’t even worry about money. I just keep moving forward in my vision and it’s all happening in abundance. The people (staff) I have attracted now are of better quality than I have ever attracted.

I need to keep being that person so that I can keep attracting that, and so they can keep believing in themselves and can keep being successful. By giving them the vision, being the leader that I need to be, it helps them believe in themselves, and perform better. This has been possible because of what Amber has helped me see in myself. I can’t speak highly enough about what she has meant in my life and business.”

Nicole B.

A Healer’s Hand + The Nest

Our VALUES are our COMMITMENT to ourselves and to our customers

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1. Be as Passionate about Our Customer’s Business as They Are

Our business is built on grit, passion, and a desire to do better for small businesses in our community. Our clients’ businesses were built on the same. And now, we get to build something amazing together.

2. Pursue Growth and Learning

We best serve ourselves and our clients when we stay at the forefront of marketing and advertising so that we can remain knowledgeable about technology, trends, and industry best practices. Growth occurs just outside of your comfort zone. Push yourself and learn; this allows for personal growth from which both you and our clients will benefit.

3. Be Strategic and Forward-Thinking in Developing Solutions

Think ahead and develop better solutions. We forge our own strategic recommendations based on the individual client that is before us. There are no rules, only the best and most creative solutions that will deliver client results.

4. Build Open and Honest Relationships through Communication

We value meaningful, long-term relationships. As such, we advise clients honestly so that they can make the best decision for their businesses. We then develop creative and comprehensive marketing strategies for our clients, continuing to maintain open and honest communication. While our strategies are often data-driven, considering metrics and analytics, we know that an ongoing marketing partnership is so much more. Our process empowers us to make a greater impact on your business since our partnership with you is built upon the foundation of a relationship, built on trust.

5. Be Determined & Display Tenacity

Love what you do. Be determined to do the best that you can do. Never give up. Push forward and adapt. To achieve success, you must be determined and never willing to stop.

6. Build a Positive Team Spirit

We do our best by contributing as a team in a positive and supportive team environment, building a place and a mindset that is inspiring and motivational.

7. Be Genuine

As a firm, we value authenticity and transparency. We are sincere about who we are, and we celebrate our team members’ and our clients’ diversity and individuality.

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The last few months have been challenging for business owners as we’ve all adjusted in our personal lives and in business, during a time of immense emotional and economic disruption. If there’s anything we have learned from COVID-19, it’s that in business new...