Welcome to Strategic Partners Marketing LLC
Strategic Partners Marketing came to life in April 2015 with the vision of providing access to marketing knowledge, resources and support to small and medium local businesses. After working in sales, TV advertising and digital marketing, founder, Amber Swenor, had built relationships with many local business owners and found that they shared many of the same struggles: lack of time, resources and knowledge about which marketing strategies to implement and how. She founded SPM with the goal of serving these businesses to save them time, and provide them access to knowledge and resources as a go-to-marketing partner to help them on an on-going basis, project basis or as needed to provide them the marketing support they need.
Meet the Team
Founder & Brand Strategist
As the founder, Brand Strategist and resident rock-star, Amber works with clients to evaluate their brand, understand their goals and develop a strategy that will deliver the results they seek. Amber’s experience spans a lifetime of curiosity and entrepreneurial pursuits, including experience in sales, digital marketing, media, strategic partnership development and event management experience. Ask her any marketing related question, and if she doesn’t have the answer, she’ll find it.
Amber enjoys writing and educating fellow entrepreneurs and has been honored to be featured on Madison Noteworthy, Huffington Post, Drum Up, In Business and more. She regularly provides upbeat and actionable marketing related workshops and talks and is available for hire for topics related to Building your Brand on a Budget, Marketing to Millennials and on Strategies to Maximize your Partnerships.
Amber was honored as a 2017 Brava Magazine Woman to Watch and as a 2017 In Business Magazine 40 under 40. She’s an active member of Doyenne, Dane Buy Local, serves as a board member for the Monona East Side Business Alliance, and provides marketing leadership for the inaugural Between the Waves Madison Music Festival & Conference.
Ready to see what our team can do for you? Connect with us today!
Business Manager & Senior Account Coordinator
Kelly Noel is a jane-of-all-trades who specializes in writing and client management. She has built a wide-ranging portfolio that includes blog posts, press releases, technical articles, original poetry, and social media content. Her writing has been featured in Sustainable City Network and Mogul. With SPM you’ll find Kelly Noel managing client projects, keeping both the internal team and clients on track, onboarding new hires, and managing other aspects of the business. Her goal is to help clients rock their marketing projects – all the way from onboarding and project planning to evaluating the project’s success once it has been fully implemented. Through her work with SPM, Kelly Noel is able to engage the analytical, detail-oriented part of herself while unleashing her creative potential, all with the goal of helping clients succeed.
Digital Account Coordinator
Amanda is our Facebook and Google Ads guru and focuses on the technical side of marketing, but she brings a wide array of skills to the team, including experience with social media management, content marketing, and blog writing. In her previous position, she created The Essential Guide to Adoption Outreach and was also responsible for event coordination and drafting various digital and print pieces. Amanda is a rockstar social media manager, but she’s looking forward to meeting with and onboarding more digital marketing and SEO clients. She’s a people person and loves educating others on the value of marketing and how they can grow their business.
Ashley is a rare gem who can rock some rad design + mad technical web development skill. She’s been designing and building websites for 13+ years, including a site that grew to become a million-dollar eCommerce business within 3 years. Ashley brings a wealth of knowledge about web design and SEO to the SPM team! She particularly enjoys custom WordPress design and eCommerce projects.
Sara comes to SPM with previous internship experience, including developing press releases and social media content. At SPM, Sara assists with social media management, exploring strategic ways to improve our clients’ social media presence, as well as managing the brand of Amberdella Consulting, our sister brand. Sara is in the process of receiving her Bachelor’s degree in Organizational and Interpersonal Communication with a certificate in Public Relations and will graduate in spring 2018 from Edgewood College. We are pleased to have Sara’s sunny personality and creativity as a part of our team.
Hannah specializes in content marketing, especially writing social media content, blog posts, email marketing pieces, and press releases. Before joining SPM in September 2017, Hannah was Account Executive at WolfPack Relations, which is part of the Reynolds School of Journalism at University of Nevada Reno. In this position, she pitched WolfPack Relations’ public relations services to on-campus organizations and small organizations in the Reno community, and she also was also responsible for delegating work to and overseeing the work of fellow team members. Since Hannah is a recent transplant to Wisconsin, she’s currently on a quest to find the very best cheese curd in the Madison area.
If you’re looking to work with a team who finds satisfaction in seeing your business succeed, then Strategic Partners Marketing
is the team of marketing professionals for you!
CREATIVE MARKETING CONSULTATION