How to Develop Blog Content

How to Develop Blog Content

Everyone has the power to teach what they know! If you aren’t quite sure about how and why blog content can be valuable, check out my other post here on the value of teaching what you know, to see if this could be for you. Grab the content planning guide here! If you...

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Teach What you Know

Teach What you Know

Through my middle and high-school years I had an awesome agriculture instructor and FFA advisor, fondly known as, Mr. A. He had the unique ability to bring out the best in just about every student, particularly the shiest or seemingly outcast students. In his...

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The Grit that Telemarketing Built

The Grit that Telemarketing Built

There was once a time when I wasn’t very proud of my job. It was the five years I spent as a telemarketer during my senior year of college and the four years following. The job involved cold-calling business travelers and selling them hotel accommodations for...

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What are Facebook Reactions?

What are Facebook Reactions?

If Facebook matters to your business then you’ve likely noticed by now that Facebook has changed the way that you can react to a post. Now, rather than just “liking” a post to show that you care about it or like it, you can instead leave a reaction. It’s a change that...

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Warm Up on the Coldest Day of the Year!

Warm Up on the Coldest Day of the Year!

Warm up on the Coldest Day of the Year to benefit the Overnight Youth Shelter at Briarpatch You Move Me is a Madison area moving company who brings their customers a cup of warm coffee on the morning of the moving day. A few months ago some teammates were talking...

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6 Tips for Creating Brand Consistency

6 Tips for Creating Brand Consistency

Warm Up What makes a great brand? At SPM we believe that a great brand is one that knows its promise and strives to keep it in all they do. You don’t need to be a huge brand with a product or service offered to millions, you just need to matter to your ideal...

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Turn a new leaf for your Brand in 2016

It’s fall, the turning of the seasons. This time of year is always bitter sweet for me. Being a warm weather lover, it’s difficult to pack away the sun dresses and heels and accept the impending 60 degree shift that will soon be heading our way. This time of year also...

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How to Use Social Media for Business

How to Use Social Media for Business

What does it mean to be successful with social media for your business? Some businesses measure their web trends and increases in followers to determine if their social media efforts are working. Others look for engagement with their social media audience. The key to...

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When to Hire a Media Buyer

When to Hire a Media Buyer

Nearly $600 billion is spent each year globally on advertising, with $187 billion spent annually in the US.  28% of that will go toward digital marketing efforts (including web design, social media and mobile), the largest share at 42% will go to TV advertising in...

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