Get the first five steps to developing your brand strategy, like creating your mission statement, identifying what problem you solve and for whom, and what value you provide your customers.
In this 5-day email series, we’re giving you the first 5 steps to develop an effective brand strategy. These are the exact steps we walk clients through to develop their brand strategy to build value over time, and we’re giving you the first 5 for free!
Yep, we said free.
Here’s a sneak peek at what you’ll be learning:
Craft A Mission Statement
The mission fuels the passion and purpose of your company. It’s what unites your staff toward a common goal, and it’s what informs the market about what you are striving to accomplish.
Define Your Long-Term Goals
What are you aiming to achieve? Where do you want the company to go? Learn how to develop your vision and set your long-term goals.
Identify What Problem You Solve
Selling your service or product effectively is about solving customer problems, and your business should improve their situation. Learn how to identify the right problem for the right audience.
Understand what value you provide
People buy based on emotions; they buy a solution to their problem. Learn what the value is that your customers are seeking so you can sell effectively.
Create Your Brand Positioning Statement
Your BPS is where you want to sit in the minds of customers and defines the advantages of your product or service over your competition.
This Is For You If…
You have an amazing product or service that you know your customers will want, need, and love, but you need help figuring out how to talk about your product or service.
You need help figuring out how to position your product or service so that it sits above your competition.
You need help identifying your ideal customer, and how to market to them in the best way possible to earn their trust and build loyalty.
“I made $150,000 more this year because of Amber’s coaching. I have noticed a shift in my business because there’s been a shift in me. I look back, and years ago I was resistant to receiving this type of coaching help. We all have blind spots, and until I finally took my guard down and allowed this work to happen, and to allow Amber to guide me, I didn’t even know what was possible! You don’t even know how good it can be!
I’m a different person now. I don’t even worry about money. I just keep moving forward in my vision and it’s all happening in abundance. The people (staff) I have attracted now are of better quality than I have ever attracted.
I need to keep being that person so that I can keep attracting that, and so they can keep believing in themselves and can keep being successful. By giving them the vision, being the leader that I need to be, it helps them believe in themselves, and perform better. This has been possible because of what Amber has helped me see in myself. I can’t speak highly enough about what she has meant in my life and business.”
I had never worked with a strategy or marketing company before working with the team at SP and I have enjoyed every step of the brand strategy process and the marketing work. I learned so much about my customers, and it feels great having a direction to work toward with my decisions!
“I started coaching with Amber while I was building my business, Rebel Wellness, from the ground up while I was working a full-time job. I was struggling with the entire concept of “brand” for myself and my business (even though I’ve worked in marketing for 20 years!!!) and I had so many questions. I doubted myself, and really wanted help creating a plan that I could follow, so I don’t feel like I am out there slaying dragons every day. There are a million people out there in the world who do branding courses, but I was attracted to Amber because I thought she would “get me” and my aesthetic, and because she is very successful herself and has learned through trial and error the best way to get brands up and running! Initially, I was very intimidated by spending the money to invest in this work, however, I thought to myself… “how much money am I going to spend if I DON’T do her program spinning my wheels and trying out things?” It was a leap of faith, and I am soooo glad I did it! The content is awesome, the process is defined, and you can work at your own pace. She helps you think through some of the more gnarly aspects of building a business like understanding your customer persona, clearly defining the problems you solve, clearly defining how you want people to FEEL when they interact with your brand. Things I wouldn’t have done on my own, but the things that make all the difference in becoming successful with building a business. The best part of my week is the weekly calls with Amber. She gives feedback to the work that people are working on, in a kind yet direct way, lets you know best practice and how to avoid falling into a trap. I now have confidence in what I am building. I trust in the process and so far it has only led me to great insights and personal growth. I could go on and on, but the truth is, my business wouldn’t be happening if I hadn’t taken a course and worked with Amber. I would have been way too lost. Amber provides you with a path to follow, and when building a business/brand, that is critical to success.”
I have worked with Amber and the SP team for the past few years and everything is always taken care of. The team has great experience in marketing strategy and social media. I couldn’t be happier with the time it saves me with having them find great partnerships and media options for us, along with great marketing recommendations and doing social media marketing for us!
I knew we needed to come into the digital age, and your team has brought us into that digital age, plus some. You’ve helped us to update our website, do blogs, start email marketing and social media; it’s the technical outreach that we needed to be able to communicate with our customers.
Take it from the Brand Strategy Experts
At Strategic Partners, we help businesses like yours grow into profitable brands by mapping out a long-term brand strategy and then taking action on that plan.
Your brand is not your logo, tagline, or even your website. A brand is much bigger – it’s your business’s foundation.
When your business is rooted in strategy [you have a good grasp on your brand] the day-to-day becomes easy because you know what distinguishes you from your competition, who your customers are and how you engage them, you’ve defined your mission, vision, and values, and set short and long-term goals.
That’s why we’re here, to help you build your business’s foundation and develop your brand strategy.
Ready to take the next step with your brand strategy?
© 2020 Strategic Partners Marketing, LLC